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"UNRESERVED" text in bright pink neon style

Rewriting the Rules of Business

Unreserved is more than just a book—it’s a movement. A bold, unapologetic collection of stories from 24 powerhouse women who have broken barriers, redefined success, and built legacies that challenge the status quo.

Through raw, real, and fearless storytelling, these women share pivotal moments in their journeys—lessons in resilience, ambition, and leadership that have shaped them into who they are today.

This book is for every woman who has ever wondered if she was ready, enough, or worthy of more. It’s a testament to the power of stepping into your story, owning your voice, and rewriting the rules on your own terms.

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"UNRESERVED" in pink neon lights

A glimpse into the pages of

Liberated Their True Selves

Dismantling the limiting beliefs that held them back and stepping boldly into their power.

Embodied Their Unapologetic Identity

Fully embracing who they truly are, redefining success on their own terms.

Harnessed Relentless Momentum

Overcoming obstacles, rewiring their thoughts, and building unshakable resilience.

Mastered the Power of Mindset

Taking bold, aligned actions to propel themselves forward and create real, impactful change.

This book is about much more than just stories—it’s about embodying true empowerment.

💕 AMPLIFY YOUR VOICE AND LIVE FEARLESSLY

Get inspired by the raw, real stories of women who have shattered barriers and embraced their unapologetic power. As you read, you’ll be compelled to share your own journey, knowing you’re joining a growing movement of women rewriting the rules of success.

💕 BUILD A LEGACY OF IMPACT

The stories in Unreserved serve as timeless blueprints for women who are ready to make their mark. These trailblazing women have shown us that true success comes from resilience, authenticity, and the courage to break free from society's expectations. By reading this book, you’ll not only learn from their journeys but also be inspired to create a legacy of your own.

💕 JOIN A GLOBAL SISTERHOOD OF VISIONARIES

This book connects you to a powerful community of women who are leading fearlessly, breaking through limitations, and lifting each other up. By becoming part of this revolutionary community, you’ll be empowered to lead unapologetically, challenge outdated norms, and create lasting change in both your business and life.

The Face of Unreserved

Woman with dark hair sitting on a couch, wearing a blue and white striped blouse, smiling with head rested on hand. Text in red reads "Crystat Eva."

Crystal Eva is a Chief Operating Officer who helps women entrepreneurs streamline operations and scale their service-based businesses.

With certifications in project management and client relationship management systems, she offers strategic oversight and personalized support. Crystal’s mission is to reduce overwhelm and inefficiency, helping business owners focus on growth without sacrificing work-life harmony. She simplifies technology, elevates the client journey, and optimizes processes, making her a trusted partner for women looking to grow their businesses.

Outside of business, Crystal enjoys spending time with her family and sipping green tea matcha lattes with oat milk.

Connect with her to elevate your business with ease and efficiency. virtual@crystaleva.ca

This book is for anyone who is ready to…

✅ Defy the odds

✅ Challenge the status quo

✅ Make a lasting impact


By reading Unreserved, you’re not just gaining invaluable insights from influential women — you’re also joining a revolutionary community of women who are rewriting the rules of success. 

This is about redesigning life on your own terms and becoming part of a movement that is shaping the future of leadership, empowerment, and unapologetic success.

Stack of books titled "Unreserved" by Ashley Deland with pink covers.

Holly Short

“The stories are raw, real, and resonate with the challenges we all face as women in business.

"As a business owner, I've read a lot of motivational books, but Unreserved is different. The stories are raw, real, and resonate with the challenges we all face as women in business. It not only inspired me but also gave me a sense of community, knowing I’m not alone in the fight to build a successful, impactful business."

A woman with long, wavy brown hair, wearing a black blazer, smiles at the camera in a softly lit room.
Inspirational poster with the text 'Be the girl who decided to effing go for it' in pink letters on a black background with a pink border.

THIS IS YOUR CHANCE TO:

Inspire Yourself

Learn from 24 women who’ve proven that success comes from courage, resilience, and an unreserved approach to life.

Elevate Your Thinking

Challenge your own beliefs and step into a new mindset that empowers you to live and lead unapologetically.

Expand Your Vision

Discover actionable strategies for scaling your business, breaking through barriers, and building a lasting legacy.

  • “This isn’t your average business book. This is your blueprint for living and leading unapologetically.”

    Marsha Vanwynsberghe

  • “This book will empower you to challenge the limits you’ve placed on yourself and unleash your fullest potential.”

    Ashley Deland

  • It’s a perfect reminder that we don’t have to conform to anyone else's idea of success.

    "What I love most about Unreserved is how each woman’s story is unapologetically herself. It’s a perfect reminder that we don’t have to conform to anyone else's idea of success. The stories here have given me the courage to break free from my own limiting beliefs and helped me see that being authentic is the true key to success."


    Stephanie Samples

Pre-order today and be among the first to read the groundbreaking stories that will inspire a generation of women entrepreneurs.

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Got Questions?

  • The idea for Unreserved was born from a desire to create more than just another book. It is a collective voice of 24 trailblazing women who are redefining what it means to lead, thrive, and make an impact. This project was designed to empower women globally, giving them a space to share their raw, unfiltered stories of resilience, success, and self-discovery.

  • We are in a defining era where women’s voices are needed more than ever. With more women stepping into leadership roles and entrepreneurship, Unreserved serves as both a reflection of progress and a call to action. It challenges outdated narratives and provides a blueprint for the next generation of fearless female leaders.

  • Being Unreserved means embracing who you are without hesitation or compromise. It is about owning your truth, taking up space, and rewriting the rules that once held women back. This book embodies the power of stepping into leadership unapologetically and helping others do the same.

  • Many of the authors have expressed how deeply cathartic and transformational the writing process has been. For some, it was a journey of reclaiming their voices, while for others, it was about reflecting on the defining moments that shaped them into who they are today. Their personal breakthroughs serve as proof that storytelling is one of the most powerful tools for both healing and impact.

  • Unreserved offers a powerful blend of vulnerability, wisdom, and empowerment. Readers will walk away with insights from real-life experiences—from overcoming failure to achieving career milestones, breaking glass ceilings, and navigating personal and professional transformation. Each chapter delivers a lesson in resilience, ambition, and authenticity that can inspire readers to take bold action in their own lives.

  • This book is just the beginning. The Unreserved movement will continue with live events, mentorship opportunities, and expanded collaborations to support and amplify the voices of women who are shaping the future. The authors are committed to spreading this message globally through media appearances, speaking engagements, and future projects that empower more women to tell their stories and step into their power.